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Find your audience on Facebook by creating a persona framework to help you consistently share the kind of content that will grow your following.
Define your goals and measure your success with Facebook Insights and Google Analytics. You’ll improve every step of the way!
Set your tone and choose the complete approach to manage your Facebook page in a way that will increase your reach, engagement, and following
Failure to plan is planning to fail.
We’ve all heard this expression before. However, that doesn’t mean we always heed this advice. Sometimes we get busy and cut corners (and pay the price later).
We see this time and again when it comes to brands and their Facebook marketing strategy. Sometimes, their messaging misses the target. Or, they might not update consistently (or update too much). They might not be curating content, instead only talking about themselves.
You can probably list more common errors and oversights. We can count plenty we’ve made ourselves. It’s time we all do better. That starts with better strategy and follow-through on careful, consistent execution.
Roll up your sleeves. We’re going to dig deep.
