“Effective communication skills are critical for those seeking success in public relations or marketing. However, effective public relations and marketing professionals are rarely experts in all areas of communication, so those new to the field should not be overwhelmed by the variety of different skills needed. Wise public relations and marketing professionals specialize in one or two skills but continue to seek out education, training and experience to improve those areas where they are less confident.”
Methods used are:
• Writing
• Public Speaking, so that one may gain confidents and can be able to speak in front of crowds on the go
• Research
• Non Verbal Communication
• Leadership
• Social media Management
To have good communication these are the methods needed because they help improve your call round character so that you can excel well in this field. Public relation and Marketing is not only about being able to use social media, it also needs discipline, a good character, spiritually, mentally and physically. This helps a person or a business be able to not be found on the wrong side when making business decisions.
Public relations helps you deal with the issues you have whether good or bad in a professional manner and this helps not only business, but sports players, politicians, actors and even schools it helps with bringing a good light to the people and ensuring that the good light stays shining. The reasons for everyone to have all these good methods of PR and Marketing is so that they can speak a clear story to the public, that makes sense and that makes the company or individual come out with all the relevant characteristic out of a press release or press conferences.
On social media networks it helps with how you should respond to specific comments and statuses that people have towards your company or the individual you representing this prevents bad publicity. Overall PR is needed in all aspects of our lives and having good methods helps with how we should communicate effectively in the work place or even in our social networks so we come out in a good light.